TraumaNB: Split Second Campaign

CLIENT: Trauma NB

PRODUCED BY: Strike Pictures

ATVs and snowmobiles are fun for adventuring on trails, but safety is key. Across Canada, 85% of ATV-related deaths occur among males. Whether you’re a seasoned rider or just starting out, having the right safety knowledge is essential before hitting the trail.

Tips to stay safe

  • Never drive under the influence of drugs or alcohol.

  • Always wear protective gear (properly fitted helmet, eye protection, gloves, long-sleeved shirt and pants, etc.).

  • Keep an eye on your speed to ensure that you stay in control of your vehicle.

  • Stick to riding on designated trails and avoid highways, main roadways and dangerous terrain.

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Artist Vignette: Karen LeBlanc